Business Market analysis Essay Example | Topics and Well Written Essays - 1250 words

Business Market analysis - Essay Example Footballers are one of the highly paid professionals in the world. In recent years, soccer industry has turned to internet marketing where they carry out their marketing deals. Almost all the famous clubs in the world have opened web sites where they conduct their business. These sites are visited by millions of fans each and every day. However there are professional bodies which have opened up web sites although they don't own any clubs. As has been mentioned this industry is highly organized. In the world, the industry is headed by an umbrella organization called FIFA. This is the umbrella body which sets out rules under which the industry is to operate. FIFA is an umbrella body of continental soccer bodies. Then each and every country has a body that regulate the sport in the individual country although these country bodies can be brought together to form a lager regional body. The organization that manages foot ball in each country holds tournament in the country. Some of these leagues or tournaments are famous all over the world. Premier League in England is perhaps one of the most famous leagues in the world that brings in billions of pounds in returns. The La Liga in Spain is also very famous and brings in more dollars. As has been mentioned there are two kinds of website which carry out soccer business on the internet. One there is the club website. All the major clubs in the world have opened websites from where they conduct their businesses. In this category soccer clubs in England have some of the sites that are visited mostly by people in the world. Then there are websites which are operated by tournament like Premier League website of La Liga Website. These are also famous and are visited by many people. There are also websites which are operated by individual bodies which manages the sport like UEFA website, FIFA website, and other sites which are run by bodies doing soccer business over the internet. Some of the sites which are visited regularly include the following: Club websites: - Manchester United website (Manchesterunited.com), Arsenal website (arsenal.com), Real Madrid website, Barcelona website, Chelsea website, and others Tournaments website: - UEFA website (Uefa.com), La Liga website, Premier league website (premierleague.com), and others Managing bodies' website: - FIFA website (FIFA.com), FA website (FA.com), and others Other soccer websites: - 365 Media website (365mediagroup.com), UKSOCCER SHOP (www.uksoccer.com), English Soccer net, and others. Individual player sites: Some players have developed their own sites or have been included in other sites. E.g. thiery-henry.net How the sites make money These clubs make a lot of money each and every day. Soccer websites are some of the most visited sites in the internet world today. They are mostly visited by youths who are fans of these clubs. It has been recorded that club websites are frequently visited on daily bases by the fans of those clubs who want to catch the recent results from the played games of catch up with the recent development in sports. The clubs have learned a way of keeping their fans glued to their sites by ensuring that they have a section where fans can interact with one another by posting their comments after every game. Apart from club websites, soccer tournaments